Special label
Personalised Labels
Used in global FMCG campaigns by brands such as Heinz, Nestlé and Coca-Cola for gifting and promotions. Personalised labels lift sales, social engagement and first-party data collection.
Variable Shelf Strips
Custom shelf strips for dynamic pricing, SKU-level changes and promotional messaging in retail stores.
Special label 11 of 11
What are variable shelf strips?
Custom shelf strips for dynamic pricing, SKU-level changes and promotional messaging in retail stores.
Why brands choose them
- Made for supermarkets, retail and FMCG displays.
- Customise prices, barcodes and offers per strip.
- Improves visibility and shelf-level organisation.
- Lifts shopper engagement at the point of purchase.
At a glance
Variable Shelf Strips: key facts
Where they are used, what they combine with, and how Kwality produces them.
- Used in
- Food & Beverages
- Pairs well with
- Personalised Labels · Variable Data Labels · Wet Glue Labels
- Print processes
- Offset · Flexo · Digital · Screen, chosen per job
- Quality checks
- Camera inspection and Global Vision
- Made at
- Naraina Industrial Area, New Delhi
Quick answers
Variable Shelf Strips: common questions
Can't find your answer? Call +91 97178 88071 or email info@kwalityoffset.com.
What are variable shelf strips?
Custom shelf strips for dynamic pricing, SKU-level changes and promotional messaging in retail stores.
Which industries use variable shelf strips?
Kwality supplies variable shelf strips to food & beverages brands. Made for supermarkets, retail and FMCG displays.
How do I order variable shelf strips from Kwality?
Send the label size, quantity, material and finish through the Customise your Labels form, email info@kwalityoffset.com or call +91 97178 88071. Kwality reviews the brief, shares proofs and pricing, then prints in-house in New Delhi.
Related
Often combined with variable shelf strips
Special label
Variable Data Labels
Variable data labels and QR codes carry personalised information, website links and cashback offers, and protect the brand with microscopic authentication QRs.
Special label
Wet Glue Labels
A cost-effective labelling solution for high-speed production lines, with excellent print quality and strong adhesion.
Further reading
Guides on variable shelf strips
Retail
Variable Shelf Strips: How Custom Labels Boost Retail Sales
Why the shelf edge is the most contested space in a store, and how variable strips win it.
FMCG
How FMCG Brands Use Personalized Labels to Boost Sales
What personalised packs on supermarket shelves do for sales and engagement.
Start a project
Ready to add variable shelf strips to your pack?
Share the product, size and quantity. We'll recommend the construction and send proofs and pricing.